Monday, July 01, 2013

U.S. Beer Market

It is still astounding to me that, even with the rise of small breweries and brewpubs/brewery restaurants, that Inbev and Miller-Coors have 80% of the beer market in this country.  More astounding, still to me, is that if you look at all the independent brewers (which includes Samuel Adams), their entire market share is 6%!  That number is more astounding by the fact that prices for those beers are higher (sometimes much higher). 

On the one hand, I don't know why anyone buys Budweiser or Miller Lite at just about any level.  Really, it's kind of creepy, and pretty much reinforces that I will continue to not buy those beers for reasons that go beyond: "They suck."

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