Super Bowl Ads: Misogyny is Cool Again!
Super Bowl ads have never been the stuff that gender equality are made of, but I don't remember seeing quite so much hating on women in the past. I will never buy a Dodge anything (not sure that I would have anyway, but that commercial was just vile). I'm pretty sure that whatever the mobile tv thing was will never be something I own either.
From watching Super Bowl commercials one would get the feeling that women are evil and out to destroy the happiness of men. What. The. Fuck?!?
Now, I don't doubt that there are women who would kill to get their very own vagina dentata, but the real data out there says that women have it much harder than men: higher rates of depression, lower pay, more likely to be abused (physically, verbally, sexually). And you don't hear much about successful men feeling like their success has made them bad fathers, or that they must chose. Men can have both. Women get either or.
This isn't all to say that men don't have our own areas of excessive misery, but I'll take being more depressed about a layoff over more likely to be beaten by my significant other any day.
Women have far more freedom and opportunity today than they did 50 years ago, but that the most watched television event in the US (with ~50% female viewership) can be so obviously and painfully misogynistic is depressing and frightening.
I have read several comments about the voice actor for the Dodge commercial being Dexter and that has lead to several...jokes?...along the lines of "I put up with your shit so let me drive a Dodge or I'll kill you." Is it any wonder that Chrysler is dying? What dinosaur thought this commercial was a good idea?
Labels: philosophy, sexism


