The trend in pickup trucks is both fascinating and idiotic to me. A pickup is traditionally half a car, with a bed that is useful for hauling stuff. Everyone needs to have a friend/neighbor with a pickup, but almost no one should have a pickup themselves.
30 years back, pickups were cheaper than cars because they were less useful (to most people) than cars. Today, however, they are some of the most expensive. The cheapest base model F150 Ford offers (just under $27k) is more expensive than the base model of every car they offer except the Taurus (just over $27k). Chevy is a bit better because they have the lower tier Colorado (Ford no longer offers a Ranger) but that is still starts out more expensive than 3 of their 5 cars.
The other thing is that more and more of these trucks are less and less useful. You have to go out of your way to get a bed that will hold a standard sheet of plywood flat with the tailgate up. Now, you may not see any reason to have that, but then, why the hell are you considering a truck? Also, many of the bigger trucks you see, e.g. on the road in Houston, are jacked up to the point that accessing the bed is nearly impossible, and certainly not useful for hauling since you'll need an elevator or installed lift gate to get things in and out.
If your truck is a fashion accessory, fine I guess, I just think it's stupid (as I think most fashion related things are stupid).